The Influence of Instagram

valrizon consulting influence of instagram

What is Instagram?

For those of us whom have been living a rock the past couple years or believe social media isn’t real, here are some quick facts about Instagram:

  • Initial release 2010
  • Founders Kevin Systorm & Mike Krieger
  • Facebook Bought Instagram in 2012 for 1 Billion Dollars
  • 1 Billion Active users as of 2019
  • 200 million Instagram users visit at least one business profile every day, and 80% of accounts follow a business on Instagram

The Rise of the Influencer

valrizon consulting influence of instagram

Instagram has brought a lot of new things into social media. Things like geolocation, hashtags, filters and even how incorporating e commerce like features. Instagram has brought a lot which really justify their current valuation of 100 BILLION Dollars

What some would say is there biggest advent is the influencer. We all at 1 time or another seen someone selling something on Instagram , be it a model selling weight loss tea , a gym guy selling a workout plan or even a ‘Wealth Guru” selling you a 5 step plan to makes billions in your sleep.

Someone is always selling something on Instagram

Someone is always selling something Instagram, this is where we explore the terms of influencer more. Influencers like the name suggests are people whom have a level of influence over people and in this case it could be mental and buying power.

Simple influencer recipe, hot model on beach, claims this weight loss tea has helped her drop 5 sizes in 1 month, you can to just use my discount code in the link below…sounds simple right? Let’s look a bit into it. Most people are very weight conscience and seeing these attractive people on line inspires us to be like them.

Monetizing your followers

Hence why you would believe them because they are in your circle of influence. This isn’t a negative thing at all, a lot of people want to do a lot of good and vice versa for those who want to do badly. Monetizing your followers can lead to a world of potential, just look at Billionaire Kylie Jenner

Business To Consumer Selling

valrizon consulting influence of instagram

The shortest distance between 2 points is a straight line. The same is true for business, the quickest, shortest and most direct route to your customer is the most profitable #CutOutTheMiddelMan. Businesses who have added this model have seen a dramatic increase in their success.

Simple example, you are a business that sells women’s shoes.Previously you would have to find a retailer or dealer, workout a trading terms agreement, and logistics cost or in some cases pay for floor space to have your products showcased. It doesn’t take much imagination to see how this route would greatly increase your overhead cost but this model works.

Now the new way, simply set up your store online, coordinate your marketing efforts to your relevant targets, entice them with a discount code or free shipping and next thing you know you have a successful but more importantly profitable business model which cuts out a lot of the overhead expense. This approach isn’t for all products thou so it’s recommended to do proper research.

What Does The Future Hold For Instagram?

valrizon consulting influence of instagram

With Platforms like TikTok and Facebook coming under scrutiny and stricter regulations. Instagram is becoming a more and smarter choice as it has excellent activity and  you can target exact customers , create presence with hashtags and ease or e commerce integration.

It’s safe to say that Instagram has a bright future but just remember that social media is a conversation and the best 1s are always engaging.