Digital Marketing 101
Digital Marketing NOW
.The world at the moment is caught in the middle of the Coronavirus pandemic and it has changed how we live our lives and sell our products. Digital marketing during the current Coronavirus / Covid19 has changed a lot. We have learned how much of an impact it can have especially when your doors are forced closed. Let us just have a quick look at some stats and figures how Digital Marketing performed in the Covid19 era.
1. The number one search result in Google’s organic search results has an average CTR of 31.7%
2. 70%of shopping enthusiasts turn to Instagram for product discovery.
3. User-Generated Content Has a 4.5% Higher Conversion Rate.
4. More than 50 billion photos have been uploaded to Instagram so far.
5. Facebook’s share in the global digital advertising market is 19.7%.
6. Facebook’s potential reach of advertising is 1.9 billion.
7. Images account for 75-90% of Facebook advertising effectivity/performance.
What does it all mean ?
What it all means? Is that now more than ever we have to find new and innovative ways to grow our businesses and Digital Marketing is the way to go. Digital Marketing offers so many options we are really spoiled for choice but it all depends on what is your business , service or product based that ultimately tells you what’s your best options
What are my options?
When it comes to options on the world of Digital marketing you are spoilt for choice. If you felt like it you could even advertise on an online classifieds and get a response but looks take a look at 5 platforms and get to know them better
Find me on Facebook
Highest traffic occurs mid-day Wednesday and Thursday
Highest traffic occurs mid-day Wednesday and Thursday .The days and times you post on social media can impact the engagement on your posts. Our report on the best times to post on every social media platform found that between 11 a.m. and 2 p.m. on Wednesday and Thursday are the best time to post on Facebook to reach the most people.
Facebook Stories has 300 million active users daily
While Instagram Stories is slightly more popular, Facebook Stories proves to grow as a place where Facebook users spend a lot of time. Creating Facebook Stories requires a different marketing strategy than creating other types of Facebook posts. If your audience is active on Stories, it’s worth it to invest in creating content tailored to that medium.
94% of Facebook Ad revenue is from mobile
A mere 6% of Facebook’s advertising revenue comes from desktop-only users. People continue to access Facebook primarily from mobile, which drives advertisers to spend more money targeting mobile users. This information also serves as a reminder of how important it is to optimize all of your social media content to be as mobile-friendly as possible.
Facebook users are 4x more likely to watch live streams than recorded videos
The time people spend watching Facebook Live has quadrupled in the past year. Marketers have noticed that live videos perform better with Facebook’s algorithm and generate more engagement than pre-recorded videos.
53% of adults on Facebook don’t understand how their newsfeed displays posts
Older Facebook users have less of an understanding of how Facebook chooses which posts to show in their news feed. Whereas 59% of users 18-29 years old say they have a pretty good understanding of how the Facebook algorithm works, only about 38% of users over 50 understand why they see certain posts.
Follow me on IG
1 billion people use Instagram every month
That makes Instagram the second-ranked traditional social network in terms of active users, behind Facebook. When considering all social platforms, Instagram ranks fifth – behind Facebook, YouTube, WhatsApp, FB Messenger, and WeChat.
500 million people use Instagram Stories every day
In the three years since its launch, Stories has become a huge part of what makes Instagram so popular. With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands. (You’ll find more Instagram Stories stats throughout this piece that further emphasize this point.)
The country with the highest Instagram percentage reach is Brunei
Brunei might not have the most Instagram users, but it is the country where Instagram reaches the highest percentage of the population: 60%, to be precise. Compare that to 37% of people in the U.S. (see below).
Rounding out the top five countries with the highest% age reach are:
- Iceland: 57%
- Turkey: 56%
- Sweden: 55%
- Kuwait: 55%
If you’re marketing to people in these countries, Instagram could be an especially effective platform for both organic content and paid Instagram posts.
Instagram users will spend an average of 28 minutes per day on the platform in 2020
eMarketer predicts this minor increase from 27 minutes in 2019. In comparison, time spent on Facebook is slightly decreasing. Instagram saw more time spent per day than Snapchat for the first time in 2019.
62% of people say they have become more interested in a brand or product after seeing it in Stories
If you’re not using Stories yet, this is one of those Instagram stats that strongly suggests you might want to start. Not sure what to post on Stories? We made a list of 20 Instagram Stories ideas to get you started.
Catch my Tweet?
Twitter has 145 million monetizable daily active users
That number is up 17% since Q3 2018, according to Twitter’s Q3 2019 report.
Note that these are specifically monetizable daily active users. That is, users who see ads. (In comparison, Facebook and Snap report all their DAUs, even those who don’t necessarily see ads.)
If this number seems low to you it might be because Twitter used to measure its user population by monthly active users. For instance, in Q1 2019 the company stated it had 330 million monthly active users.
According to a recent study by Twitter and IPG, 50% of people think brands can become more culturally relevant by being inclusive, and that number rises to 60% among Twitter users.
The study also found that 47% of Twitter users prefer culturally relevant brands, compared to 39% of the general U.S. population
At the end of the day, Twitter’s user base is growing, and the company is making an effort to be transparent with advertisers about those numbers.
According to Twitter’s Q3 2019 report, users are increasingly engaging with ads on Twitter. Simultaneously, Twitter says that the CPE (cost per engagement) is down 12%.
Twitter points to improved click-through rates and audience growth for these numbers.
If you’re Twitter marketing strategy could benefit from what looks like cheaper and more engaging ads.
But, pro tip from Twitter: use only one or two because if you use more, engagement declines again.
This is according to Twitter’s internal data. Remember to post mobile-optimized video that has subtitles or captions for sound-off viewing.
Let’s connect on LinkedIn
40% of monthly active users use LinkedIn daily.
Of those using the platform monthly, up to 40% are accessing it on a daily basis. If that is the case, that’s over 100 million professionals you could be targeting every single day. To make that even more excited, LinkedIn users typically use the platform to find relevant content, meaning they’ll be much more willing to check out what you’re sharing. We’ll dig into that one soon though…
61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
This comes straight from LinkedIn’s Marketing Solutions Blog. From a B2B perspective, the decision-makers you’re trying to reach are using LinkedIn. If you double down on your LinkedIn efforts, you’ll be able to target the right people in the place they like to spend their scrolling time.
There are 63 million unique mobile users monthly.
Mobile is booming and LinkedIn’s mobile user numbers reflect that. Their mobile user count is climbing every month, which only makes it easier to reach the people you’re trying to reach. Mobile makes it easier for a user to just open the app and scroll through, giving you more opportunities to reach them.
30 million companies are on LinkedIn.
LinkedIn is home to 30 million companies today. However, not every business is on the platform. Though, LinkedIn automatically generates a company page when a person adds work experience within a company or when an organization posts a job.
92% of B2B marketers include LinkedIn in their digital marketing mix.
If you’re looking to follow what expert B2B marketers are doing, start with LinkedIn. In terms of what channels are included in their content marketing mix, 92% of B2B marketers listed LinkedIn. Twitter was next at 87%, then Facebook at 76%, YouTube at 67%, and Instagram at just 15%. The best B2B marketers have bought into LinkedIn’s potential.
There are now 2 billion unique YouTube users every month–a 5% increase from the previously-reported numbers in 2018. This makes it one of the biggest social media platforms. Now it’s all the more important to include it in your marketing strategy regardless of your industry or niche.
There’s a reason you’re seeing more and more YouTube influencer marketing campaigns. People love content creators on the platform and continue to engage with their content. In fact, 70% more users followed and engaged with influencer content between 2017 and 2018.
When it comes to paid social, YouTube is the third most popular platform among marketers with 48% of them investing in it.
Video is one of the top five most used content types among B2B marketers, with 71% of them using it. That means YouTube should be a part of your B2B marketing mix if you’re going to keep up with the competition.
In fact, 64% of B2B marketers increased their use of audio/visual content like webinars and live-streaming between 2018 and 2019. Record your webinar sessions and republish them on YouTube to attract an even bigger audience.
Light At The End Of The Tunnel
Adding either 1 of these or even a little of each will no doubt help you to grow your business. Now more than ever we need to stretch our marketing budgets to get the most bang per our buck. Covid19 if all else has shown us that there is still more to get from the Digital marketing world. Like all things before this too shall pass and businesses will come out the other side stronger.